Toonz Media Group, India’s leading animation studio, has launched MyToonz, a complimentary streaming channel now available on LG Smart TVs throughout India. The FAST channel—constructed using technology from streaming technology provider Amagi—marks the animation giant’s deliberate expansion into the smart TV market, with expansion plans globally over the next few years. The service will first focus on Southeast Asian markets including Malaysia, Singapore and the Philippines, before entering North America, Europe and the Middle East. Leveraging Toonz’s comprehensive collection of over 25 years of animation production, MyToonz offers a curated selection of family entertainment including titles such as “Gummy Bear and Friends,” “Zoonicorn” and “Tenali Raman,” positioning the company as a major player in the booming FAST streaming sector.
A Fresh Era for Complimentary Streaming TV
The launch of MyToonz marks a notable change in how content creators are approaching distribution in an increasingly fragmented media landscape. As traditional television viewing habits continue to decline, particularly amongst younger audiences, ad-supported streaming platforms at no cost—known as FAST channels—have emerged as a vital alternative for connecting with families and children. Toonz’s choice to shift towards this model demonstrates wider sector acknowledgement that FAST platforms provide a viable route for monetising content whilst maintaining accessibility. By partnering with LG Electronics, one of the world’s biggest TV makers, Toonz has secured premium placement on millions of devices across Indian households, removing barriers to viewership and guaranteeing its programming gets to viewers without subscription barriers.
Viswanath Rao, speaking on behalf of Toonz Media Group, highlighted that the channel represents the company’s deliberate approach to changing audience preferences and the connected television revolution. The working relationship with Amagi, a streaming technology provider relied upon by broadcasters and operators worldwide, demonstrates Toonz’s commitment to building infrastructure capable of supporting major broadcasting requirements. For LG India, the addition of MyToonz reinforces its existing free-to-air channel portfolio, cementing the manufacturer’s position as a supplier of quality programmes without subscription costs. This collaboration demonstrates how traditional content producers and device makers are increasingly working together to build audience share in the FAST ecosystem.
- MyToonz leverages a quarter-century of animation production and expertise
- Service extends across internationally produced properties and India-rooted programming
- Toonz generates in excess of 10,000 minutes of content per year in Thiruvananthapuram
- FAST model removes paywall restrictions whilst enabling ad-supported monetisation
Drawing on 30 Years of Animation Excellence
MyToonz’s launch is backed by Toonz Media Group’s strong reputation in animated content creation, covering over two decades of creative innovation at its Thiruvananthapuram base in Kerala. The studio’s prolific output—in excess of 10,000 minutes of original content each year—positions it as one of India’s premier animation studios. This established infrastructure and creative pedigree afford MyToonz with a significant competitive edge, securing the channel debuts with a handpicked portfolio of programming rather than depending on limited or standard content offerings.
The range of Toonz’s content collection allows MyToonz to cater to diverse audience preferences and different ages within the children’s media segment. Rather than introducing restricted content, the channel benefits from extensive established intellectual property and creative capabilities. This platform enables Toonz to populate MyToonz with varied, quality-assured content from launch, whilst at the same time developing original programming to maintain engagement and appealing for viewers. The organisation’s track record to manage extensive production activities strengthens its capability to maintain the FAST channel for the foreseeable future.
A Broad Content Collection
MyToonz’s broadcast selection demonstrates Toonz’s balanced emphasis on both internationally developed properties and characteristically Indian storytelling traditions. The channel offers titles such as “Gummy Bear and Friends,” “Zoonicorn,” “Darwin & Newts,” “Tenali Raman,” and “Hanuman,” spanning animated versions of traditional Indian narratives alongside contemporary children’s entertainment. This balanced mix attracts families looking for culturally resonant content whilst maintaining exposure to globally recognised intellectual properties, establishing MyToonz as a authentically inclusive platform.
Strategic Partnerships Driving Worldwide Growth
Toonz Media Group’s growth approach is built around strategic partnerships with proven tech and delivery networks. The working relationship with Amagi, a leading infrastructure provider for FAST channels, supplies the technical backbone necessary to scale MyToonz across multiple markets and devices. Amagi’s platform is presently established by broadcasters and streaming operators in numerous territories, offering established knowledge in handling complex streaming deployments. This partnership allows Toonz to prioritise content development whilst utilising battle-tested infrastructure built expressly for long-term advertising-funded streaming models. The arrangement illustrates how content creators can enhance international reach by working alongside dedicated tech providers instead of developing custom platforms.
The relationship with LG Electronics constitutes another key pillar of MyToonz’s distribution approach. By securing placement on LG’s smart TV platform across India, Toonz gains straightforward access to millions of households without requiring consumers to add supplementary software or purchase separate services. This embedded distribution model markedly decreases hurdles to discoverability and adoption. LG’s present collection of free channels establishes an established ecosystem where MyToonz can thrive, whilst the company benefits from LG’s hardware reach and market standing. As Toonz moves into Southeast Asia, Europe, North America, and the Middle East, similar partnerships with regional smart TV manufacturers and content platforms will be crucial to recreating this success across varied regions.
| Region | Timeline |
|---|---|
| India | Launched (March 2026) |
| Southeast Asia (Malaysia, Singapore, Philippines) | Coming months |
| North America | Later expansion phase |
| Europe and Middle East | Later expansion phase |
The Technology Behind the Platform
Amagi’s technology platform establishes the operational core infrastructure of MyToonz, handling content delivery, scheduling, and advertising integration across the FAST channel. The infrastructure is designed to support IP-based delivery systems, which Amagi considers essential for establishing sustainable, ad-supported streaming businesses. By utilising Amagi’s proven platform rather than building proprietary technology, Toonz can roll out MyToonz rapidly across new markets whilst preserving consistent quality and reliability. This approach allows the company to allocate resources toward programme development and strategic partnerships rather than technical infrastructure, expediting its global expansion timeline considerably.
Transforming Children’s Entertainment Distribution
MyToonz constitutes a major transformation in how animated programming connects with viewers across India and beyond. Rather than banking only on traditional broadcast schedules or subscription-based streaming models, Toonz is utilising the FAST format to democratise access to quality animated programming. This model reflects the changing entertainment habits of today’s families, where easy access, convenience, and free content have risen to prominence. By placing MyToonz on LG smart TVs, the company removes barriers that commonly impede accessing programming, allowing children and families to encounter engaging shows without struggling through multiple platforms or payment barriers.
Viswanath Rao’s statement that “content creators must keep pace with them” emphasises Toonz’s acknowledgement of essential industry transformation. The FAST channel model enables the studio to generate revenue from its vast library via ads whilst providing households quality programming at no cost. This combined revenue strategy differs markedly from conventional subscription platforms, where subscriber acquisition and retention drive profitability. For Toonz, which produces over 10,000 minutes of content per year from its Thiruvananthapuram facility, the FAST model delivers an effective delivery mechanism that broadens audience exposure whilst maintaining long-term profitability. The launch signals the company’s ambition to establish itself as a key player in children’s entertainment distribution rather than simply a content producer.
- FAST channels bypass subscription barriers whilst creating revenue through targeted advertising
- Direct smart TV integration provides frictionless access without requiring additional app downloads
- Ad-supported model allows Toonz to monetise vast content libraries efficiently
